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“Gimme the Light”: Black Self-Representation through Music Videos is a history of music videos by black artists and producers from the late 1970s through the early twenty-first century. The study examines music video production and cultural representation of blacks by considering the technological and aesthetic significance of the genre. One central question is: How and why does the medium of video become an important tool for black cultural producers to experiment with visual signs of blackness during the late twentieth century? The project frames the rise in music video production within the context of advancements in portable video and recording technologies, the rise in the black culture industry (including the emergence of black entertainment moguls and the birth of Black Entertainment Television), and shifts in representational practices post-civil rights era.
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